Adjust the sliders to instantly project your revenue and customer growth over 24 months.
Your starting monthly recurring revenue. Ex: 100 customers paying $50/mo = $5,000 MRR.
Percentage of new customers you add each month. Ex: 5% growth on 100 customers = 5 new customers.
Percentage of customers who cancel each month. Ex: 2% churn on 100 customers = 2 lost customers.
Extra revenue from existing customers (upgrades). Ex: 1% expansion on $10k MRR = $100 new MRR.
New customers each existing customer brings via referrals. Ex: K=0.1 means 10 customers bring 1 new one.
The average monthly revenue from one customer. Ex: If you have a $30 and $70 plan, ARPU might be $50.
MRR in 12 Months
MRR in 24 Months
Customers in 24 Months
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